PUBLIC COMPANY IR
BROAD PORTFOLIO OF SERVICES,
ALL PERFORMED THROUGH AN IR LENS
Investor Communications
Investor / Analyst Outreach & Meetings
Corporate Communications
IR Advisory
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Investor Communications
Communication is a vital component of the decision-making process for investors and analysts. Strong financial results are often not enough. Articulating strategy, key metrics and goals, and engaging in a clear, consistent, meaningful dialogue with investors and analysts allows them to develop a richer impression of management, their integrity, vision, and leadership. It is also critical to reassess a company’s investment thesis and messaging on a regular basis, and hone communications as appropriate.
- Investment Thesis & Messaging. We develop each client’s investment thesis, key messages and investor communications materials to effectively communicate the story to targeted audiences.
- Investor Presentation. We create investor presentations that reflect best practices and bring forth key themes and messages.
- Earnings Communications. We drive and manage the earnings process, including drafting/editing earnings releases, scripts and decks, preparing management for Q&A, and managing the calls.
- IR Website. We assess the IR website as compared to best practices, and/or help develop a new one.
- Investor Information Exchange. We serve as a trusted, knowledgeable source of information about our client companies for investors and analysts.
- Investor Communications Advisory. We advise on disclosure, communicating outlook and financial guidance, among other matters.
INVESTOR / ANALYST OUTREACH & Meetings
With approximately 6,000 publicly listed companies in the US and many others listed outside the US, it is imperative for companies to establish, and continually expand an audience of appropriate investors and analysts that will enable constructive dialogue, proper interpretation and fair valuation. We cultivate potential investors and analysts, leveraging our broad base of contacts, ongoing market intelligence on new contacts, and more than four decades of success matching clients with the most suitable buy and sell-side professionals.
- Direct Outreach. We have several decades of experience marketing our clients to the most relevant investors and analysts.
- Non-Deal Roadshows (“NDRs”). We arrange in-person and virtual NDRs with investment professionals throughout the world.
- Investment Conferences. We secure participation in appropriate investor conferences leveraging our relationships.
- Presentation and Q&A Coaching. We coach management teams and help them tell their company’s story most effectively. Additionally, we discuss potential questions and advise on responses.
- Investor Days. We organize and implement well-attended, effective Investor Days at company headquarters and other locations.
- Relationship-Building in Investment Community. We maintain ongoing contact with analysts and investors and serve as a trusted source of information.
- Investor/Analyst Relations Advisory. Having worked with many companies and engaged with investment community professionals over several decades, we leverage that experience to counsel clients on relations with their current and potential stakeholders.
Corporate Communications
In conjunction with various forms of investor communications, it is also imperative for companies to have consistent messaging across other forms of communications.
- Corporate Positioning. We work closely with clients to develop effective corporate positioning taking into account all key audiences and stakeholders.
- Corporate Development Press Releases. We write press releases reporting a wide range of corporate developments, situations and transactions, and manage the editorial and issuance process.
- Website Development Management. We manage the development of new websites for our clients, making sure the process moves along smoothly and efficiently.
- Management Transition Communications. We have worked with clients during numerous transitions in management teams, planning and implementing a broad range of strategic communications taking all stakeholders into account.
- Corporate Communications Advisory. We advise our clients on a wide range of corporate communications, always mindful of investment community perspectives.
IR Advisory
Drawing on roughly 300 years of combined experience, and the deep knowledge and perspective derived from our long client partnerships, we develop strategies and IR plans based on each client’s objectives. We advise clients on a wide range of corporate matters including:
- IR Plan Development
- Communications Strategy
- Disclosure & Materiality
- Investor/Analyst Relations
- Corporate Actions
- Crisis Management
- Assessing Firms & Programs
- Shareholder Activism
- Various Other Public Company Matters
Transactional IR
ESG Communications
Crisis Counsel & Communications
Market Intel,
Analysis & Reporting
Analysis & Reporting
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Transactional IR
We typically support companies on various transactions throughout the lifecycle of client relationships, often involving advisory, positioning and communications, outreach and logistical support.
- Follow-On Equity Offerings & Debt Offerings. Oftentimes the participants in our clients’ secondary offerings include a substantial portion of investors that we have introduced to the client over the course of our relationship.
- Up-Listings. We work with clients to facilitate up-listings to NASDAQ or the NYSE.
- Restructurings/Turnarounds/Transformations. We develop and implement a comprehensive communications program that addresses all audiences, conveys milestones and expectations, maintains management’s credibility and fosters confidence in the company’s vision.
- M&A. Many of our clients have completed M&A transactions of varying sizes in a range of sectors with diverse underlying strategies. We develop and implement the associated communication plans, mindful of investors’ points of interest.
ESG COMMUNICATIONS
ESG investing takes into consideration environmental, social and governance factors alongside financial factors in the investment decision-making process. With ESG becoming more and more mainstream, we help companies delve into this topic, and begin down a path towards ongoing improvements and reporting.
- Assess Current ESG Profile and Third Party Ratings/Scores
- Compare with Peer ESG Profiles, Ratings, and Practices
- Identify Areas for Improvement
- Incorporate ESG Initiatives in Corporate & Investor Communications
- Prepare Communications to Report on ESG Improvements
Crisis Counsel & Communications
When our clients encounter a crisis, we work closely with them to fully understand the situation, provide an objective point of view, and prepare a clear communications plan geared towards keeping stakeholders fully informed and maintaining credibility. This can include situations such as earnings surprises, management changes, natural disasters, major customer issues and bankruptcies, among many others.
- Strategic Advisory
- Preparation of Communications Plan
- Draft Communications Materials
- Draft Statements
- Serve as Company Contact
MARKET INTEL, ANALYSIS & REPORTING
Management teams must stay abreast of their company’s position in the public marketplace, as well as third party views of their company. At the same time, information overload is not productive. We provide the most appropriate market intelligence, tailoring content and format for each client.
- Customized Peer Monitoring & Analysis
- Shareholder/Peer-holder Analysis
- Pre-meeting Intelligence
- Post-meeting Investor/Analyst Feedback
- Institutional Holder Reporting
- Board Meeting Preparation & Reporting
- Other/Ad-hoc Market Intel & Analysis
Shareholder Activism
IR
Media Relations
Social Media
IR LOGISTICS & ADMIN
Shareholder Activism
IR
Shareholder activism has become a conventional investment strategy across all sectors. While the mainstream media extensively covers campaigns against larger, well-known companies, much of the recent investor activism has been related to micro and small-cap companies.
We proactively support companies in preparing for activism.
- Counsel. We advise management and the Board on the activist perspective, common tactics, and identifying where they may be vulnerable to activist attention.
- Market Intel. We track positions taken in companies by activist investors, and provide intelligence on specific activists’ characteristics and campaigns.
- Perception Studies. We conduct Perception Studies to assess current investor sentiment.
- Strategic Planning. We develop a plan to implement in the event of activist engagement.
To the extent an activist investor(s) engages with a company, we provide the following activism counsel and communications services:
- Recommend/Collaborate with Advisory Team. This includes experts in the legal, proxy and investment banking fields.
- Communications Advisory. We advise management regarding initial communications in response to activist overtures.
- Communicate with non-activist shareholders. We assess the level of support for the activist proposal and deliver an analysis of findings.
- Establish and Implement Comprehensive Communications Plan. This spans all phases of the activist campaign.
MEDIA RELATIONS
For some clients, we expand investor and analyst awareness through proactive media relations.
- Strategic Earned Media. We secure interviews, feature stories and inclusion in industry pieces. While our primary focus is on business publications, we also gain traction for our clients by securing placements in respected regional and trade media outlets.
- Expert Positioning. Positioning our clients as experts in their field is one avenue we pursue for media coverage.
- Media Training. We prepare management for interviews.
- Media Events. We arrange for media attendance at various types of company events.
SOCIAL MEDIA
We develop and implement social media programs for our clients to generate overall awareness and exposure amongst existing and potential investors, clients, business partners and media.
- Program Development. We work with clients to develop and manage social media programs on various platforms.
- Policies & Procedures. We establish firm procedures for each client, ensuring that information posted via social media is in line with disclosure regulations as well as company policies.
- Monitoring & Analytics. We monitor various channels, respond/engage as appropriate and assess/adjust strategy periodically.
IR LOGISTICS & ADMIN
In conjunction with the IR programs we carry out for our clients, we also perform various logistical aspects of the IR function:
- News Release Issuance
- Email List Development and Maintenance
- Earnings Conference Call Preparation and Management
- Investor Conference Logistics
- Investor Day Planning and Coordination
- Investor Website Updates
- Fulfillment of Investor Information Requests
- Corrections to Outside Financial Databases and Websites
THOUGHTS FROM OUR INVESTORS
“As an investor, The Equity Group is one of the better firms I’ve worked with.”
“Over the years, there have been many companies I would never have heard of if it weren’t for The Equity Group."
“I’ve worked with Equity Group team members on a few companies…they’re embedded – true partners to their clients.”
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