CORPORATE COMMUNICATIONS
It is vital for companies to have effective and consistent messaging across various forms of communications that address a range of stakeholders. We help clients set and report on milestones, build brand equity and engagement, and emphasize their value proposition across an array of constituencies.
Corporate Positioning
Presentations
Press Releases
Website
Social Media
Management Transitions
MORE
Corporate Positioning
We work closely with clients to develop effective corporate positioning, helping them clearly articulate what they do, who they serve, how they are different, and the value proposition they offer.
Press Releases
We write press releases reporting a wide range of corporate developments, and manage the editorial and issuance process.
PRESENTATIONS
Compelling presentations for the Board, bankers, potential investors, and other audiences.
Website
We manage the development of new websites for our clients, making sure the process moves along smoothly and efficiently, and advise on the optimizing the overall site to ensure incorporation of vital content and best information flow.
SOCIAL MEDIA
We develop and implement social media programs for our clients to generate overall awareness and exposure amongst existing and potential investors, clients, business partners and media.
- Program Development. We work with clients to develop and manage social media programs on various platforms.
- Policies & Procedures. We establish firm procedures for each client, ensuring that information posted via social media is in line with disclosure regulations as well as company policies.
- Monitoring & Analytics. We monitor various channels, respond/engage as appropriate and assess/adjust strategy periodically.
Management Transitions
We have worked with clients during numerous transitions in management teams, planning and implementing a broad range of strategic communications taking all stakeholders into account.
Employee Communications
Transaction Communications
ESG Communications
Crisis Counsel & Communications
Advisory
Advisory
We provide strategic advisory to our clients on a wide range of corporate communications, always mindful of various audiences and their perspectives.
Employee Communications
We craft communications geared to convey various messages and information to the internal team. This can be in the form of annual/mid-year letters, announcements of major company events, among other communications.
Transaction COMMUNICATIONS
We typically support companies on various transactions throughout the lifecycle of client relationships, often involving advisory, positioning and communications, outreach and logistical support.
- Follow-On Equity Offerings & Debt Offerings. Oftentimes the participants in our clients’ secondary offerings include a substantial portion of investors that we have introduced to the client over the course of our relationship.
- Up-Listings. We work with clients to facilitate up-listings to NASDAQ or the NYSE.
- Restructurings / Turnarounds / Transformations. We develop and implement a comprehensive communications program that addresses all audiences, conveys milestones and expectations, maintains management’s credibility and fosters confidence in the company’s vision.
- M&A. Many of our clients have completed M&A transactions of varying sizes in a range of sectors with diverse underlying strategies. We develop and implement the associated communication plans, mindful of investors’ points of interest.
ESG COMMUNICATIONS
ESG investing takes into consideration environmental, social and governance factors alongside financial factors in the investment decision-making process. With ESG becoming more and more mainstream, we help companies delve into this topic, and begin down a path towards ongoing improvements and reporting.
- Assess Current ESG Profile and Third Party Ratings/Scores
- Compare with Peer ESG Profiles, Ratings, and Practices
- Identify Areas for Improvement
- Incorporate ESG Initiatives in Corporate & Investor Communications
- Prepare Communications to Report on ESG Improvements
Crisis Counsel & Communications
When our clients encounter a crisis, we work closely with them to fully understand the situation, provide an objective point of view, and prepare a clear communications plan geared towards keeping stakeholders fully informed and maintaining credibility. This can include situations such as earnings surprises, management changes, natural disasters, major customer issues and bankruptcies, among many others.
- Strategic Advisory
- Preparation of Communications Plan
- Draft Communications Materials
- Draft Statements
- Serve as Company Contact
TESTIMONIALS
“As a newly public company we were faced with so many new and different obligations and opportunities. The team at The Equity Group has been there to expertly advise and guide us in all facets of our investor-facing efforts.”
DANICA HOLLEY, COO
“We at Smith & Wollensky certainly benefitted from your skills and guidance, and I as the main beneficiary am grateful. When we first went public, The Equity Group got us up and running successfully from an IR standpoint. Your expertise in investor communications and relations were certainly of value.”
ALAN MANDEL, FORMER CFO
“The Equity Group helped us overcome each one of our obstacles by providing guidance, arranging introductions and played a significant role in the Company going public. Today, we consider them an integral part of our team.”
JON WHEELER, FORMER CHAIRMAN AND CEO
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