MARKETING
We support companies looking to expand their internal and external marketing efforts through strategic, targeted communications across various platforms.
Social Media
Webinars
Video Content
Newsletters
Promotional Materials
SOCIAL MEDIA
We develop and implement social media programs for our clients to generate overall awareness and exposure amongst existing and potential investors, clients, business partners and media.
- Program Development. We work with clients to develop and manage social media programs on various platforms.
- Policies & Procedures. We establish firm procedures for each client, ensuring that information posted via social media is in line with disclosure regulations as well as company policies.
- Monitoring & Analytics. We monitor various channels, respond/engage as appropriate and assess/adjust strategy periodically.
Webinars
We plan and organize periodic events featuring employees and industry experts to demonstrate expertise and keep customers abreast of capabilities and trends.
Video Content
We develop content to be featured on the website and social media. We work with employees, partners, and customers to develop testimonials and informational content.
Newsletters
We draft and design periodic updates on company and industry developments, including a career section to leverage for recruiting.
Promotional Materials
We prepare company factsheets to highlight capabilities, differentiators, and recent work, and develop other targeted informational pieces that can be leveraged to demonstrate specific capabilities and work to various audiences.
TESTIMONIALS
“As a newly public company we were faced with so many new and different obligations and opportunities. The team at The Equity Group has been there to expertly advise and guide us in all facets of our investor-facing efforts.”
DANICA HOLLEY, COO
“We at Smith & Wollensky certainly benefitted from your skills and guidance, and I as the main beneficiary am grateful. When we first went public, The Equity Group got us up and running successfully from an IR standpoint. Your expertise in investor communications and relations were certainly of value.”
ALAN MANDEL, FORMER CFO
“The Equity Group helped us overcome each one of our obstacles by providing guidance, arranging introductions and played a significant role in the Company going public. Today, we consider them an integral part of our team.”
JON WHEELER, FORMER CHAIRMAN
AND CFO
AND CFO
ESG COMMUNICATIONS
ESG investing takes into consideration environmental, social and governance factors alongside financial factors in the investment decision-making process. With ESG becoming more and more mainstream, we help companies delve into this topic, and begin down a path towards ongoing improvements and reporting.
- Assess Current ESG Profile and Third Party Ratings/Scores
- Compare with Peer ESG Profiles, Ratings, and Practices
- Identify Areas for Improvement
- Incorporate ESG Initiatives in Corporate & Investor Communications
- Prepare Communications to Report on ESG Improvements
Let’s talk about your company
ESG COMMUNICATIONS
ESG investing takes into consideration environmental, social and governance factors alongside financial factors in the investment decision-making process. With ESG becoming more and more mainstream, we help companies delve into this topic, and begin down a path towards ongoing improvements and reporting.
- Assess Current ESG Profile and Third Party Ratings/Scores
- Compare with Peer ESG Profiles, Ratings, and Practices
- Identify Areas for Improvement
- Incorporate ESG Initiatives in Corporate & Investor Communications
- Prepare Communications to Report on ESG Improvements
ESG COMMUNICATIONS
ESG investing takes into consideration environmental, social and governance factors alongside financial factors in the investment decision-making process. With ESG becoming more and more mainstream, we help companies delve into this topic, and begin down a path towards ongoing improvements and reporting.
- Assess Current ESG Profile and Third Party Ratings/Scores
- Compare with Peer ESG Profiles, Ratings, and Practices
- Identify Areas for Improvement
- Incorporate ESG Initiatives in Corporate & Investor Communications
- Prepare Communications to Report on ESG Improvements
ESG COMMUNICATIONS
ESG investing takes into consideration environmental, social and governance factors alongside financial factors in the investment decision-making process. With ESG becoming more and more mainstream, we help companies delve into this topic, and begin down a path towards ongoing improvements and reporting.
- Assess Current ESG Profile and Third Party Ratings/Scores
- Compare with Peer ESG Profiles, Ratings, and Practices
- Identify Areas for Improvement
- Incorporate ESG Initiatives in Corporate & Investor Communications
- Prepare Communications to Report on ESG Improvements