JACUZZI
Jacuzzi is a global manufacturer and distributor of branded bath and plumbing products for the residential, commercial and institutional markets.
 
 
“After transforming from a conglomerate to a focused operating company, we knew the time was right to commence a proactive investor relations effort. We interviewed several firms, including big name agencies, but were drawn to The Equity Group because of their experience, contacts, the longevity of their client relationships and the recommendations they received from professional investors. It is hard to imagine a company being more responsive than The Equity Group. We have always felt like Jacuzzi Brands is The Equity Group only client. We are never asked to wait and are always treated as though our needs are the most important. We were thrilled to learn that The Equity Group was recognized by the International Association of Business Communicators with its Award of Excellence for communications excellence on behalf of Jacuzzi Brands.”
Diana Burton
Former Vice President Investor Relations
Jacuzzi Brands (Acquired)
THE START
  • Commenced services in January 2003. Market cap of $240 million.
  • Institutional ownership of 72%, and average daily trading volume of 138,000 shares.
Our Role
  • Created positive, understandable positioning statements geared toward investors, the media, and employees.
  • Arranged meetings with buy-side professionals and sell-side analysts in major cities, as well as opportunistic meetings at HQ in West Palm Beach and US manufacturing plants.
  • Introduced new presentation format for corporate news releases to clearly and accurately announce business developments, and reinforce key corporate messages.
  • Developed and regularly updated Corporate Profile and PowerPoint presentation.
  • Assisted in the upgrade of the IR section of the Company's website.
  • Unburdened management of certain administrative IR duties, and supported internal VP of IR.
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RESULTS
  • Generated new sell-side research coverage.
  • Institutional ownership rose to 86%.
  • Average daily trading volume increased to 500,000+ shares.
  • The Equity Group received the "Award of Excellence" from the International Association of Business Communicators for its work on Jacuzzi Brands' IR campaign.
  • In October 2006, Jacuzzi Brands announced a $1.25 billion merger agreement with affiliates of Apollo Management L.P.
  • The Equity Group drafted various deal-related communications, including press releases, investor Q&A, corporate fact sheet, internal employee communications, and positioning statements.
  • Jacuzzi Brands closed the merger in February 2007.
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