Case Studies Mobile Mini Solutions

MOBILE MINI SOLUTIONS

Leading provider of portable storage solutions in North America and the United Kingdom, and a leading provider of specialty containment solutions in the U.S.; now a part of WillScot Mobile Mini Holdings.

“Working with you for the past 12 years has been one of our better professional experiences of that time period. At the time we engaged The Equity Group, WillScot Mobile Mini had a market cap of $20 million; today it is nearly $800 million. From no meaningful sell-side research or institutional holders, WillScot Mobile Mini now has a number of prominent investment firms writing on it and a large and loyal cadre of institutional holders. Furthermore, thanks to your relentless follow-up, our local papers are now regularly reporting our news and we have had favorable press in major national media including Investors Business Daily, The Wall Street Journal and Forbes. We have been impressed by The Equity Group continuing ability to develop and execute investor relations programs and activities that match our needs during the various stages of WillScot Mobile Mini corporate development.”

Larry Trachtenberg

Former Director & Former CFO

Mobile Mini – Now WillScot Mobile Mini

THE START

Commenced services: October 1996.
Market cap: $27 million.
No research coverage.
5.6% of shares institutionally held.

Our Role During 20+ Year Relationship

Prepared compelling written communications, including news releases, Annual Reports, and presentations.
Managed an active, multi-city contact and meetings program targeting analysts and institutional buyers. Initial focus was micro-cap investors; now targeting mid-cap growth investors.
Supported active schedule of investment conferences and roadshows.
Monitored and analyzed sell-side estimates and opinions and provided market intelligence on institutional investors.
Performed administrative IR duties.

RESULTS

Market cap topped $2 billion.
Seven leading investment firms followed the company in research.
More than 20 institutions held 500,000 or more shares.
Added to the Russell 2000® & 3000® Indexes and the S&P Small Cap Index.
Successfully completed merger with WillScot Corporation, a leading specialty rental services provider of innovative modular space and portable storage solutions across North America.