IR Objectives

Facilitate effective two-way communication between the company, the financial community, and other constituencies, ultimately contributing to a company’s securities achieving fair valuation.

Build confidence in the company’s ability to create measurable value. Convey management’s long-term strategic vision to create a credible proposition for delivering shareholder value in the future.

Develop and maintain relationships of trust with current and potential shareholders. Effective investor relations can build confidence in an organization, increase its base of long-term investors, and reduce its overall cost of capital.

Maintain a clear, consistent communication program that highlights the metrics and goals that are most salient to the business, and builds credibility by setting milestones and reporting on them.

Maintain trusted and productive relationships with analysts that cover the company in research.

Implement an investor communications and outreach program that is optimized in terms of efficiency, thereby affording the C-suite more time to operate and build the business.

Achieve a level of trading liquidity that is appropriate given the company’s public float.

Establish a trusted point of contact to provide information to investors and analysts in a timely manner and engage in dialogues as appropriate.

Fulfill responsibilities to shareholders through fair disclosure of information and bilateral communication.

Conduct ongoing research into third party views and expectations of the company. Utilize the research to assess the effectiveness of the investor relations program, and adapt the program as appropriate.